MARKETING MANAGER
- Post Date:March 13, 2026
- Views 646
Job Description
KSM MANAGEMENT CONSULTANT, the largest HR firm in Zambia recently acquired GOZAMBIAJOBS.CO.ZM, becoming the largest recruitment platform in the country is now actively looking to recruit for on behalf of our client in the FMCG.
About the Role:
The Marketing Manager is responsible for developing and executing marketing strategies that drive brand awareness, product demand, and market share growth. He/she will focus on brand management, market research, product promotion, and collaboration with sales teams to ensure effective market penetration and customer engagement.
Duties and Responsibilities:
- To analyses brand performance & health, competition and build marketing programmes for brands/SKUs and work closely with Customer Marketing and sales teams to help deliver volume metrics.
- To ensure 100% adherence to brand guidelines for each of the markets encompassing logos, colors, dos and don’ts, brand language/tonality, models, brand ambassadors & influencers, etc.
- Basis positioning and activation platforms for each of the key brands, build on it to ensure right brand association.
- To work closely with social media influencers and deliver activation programmes for driving brand engagement on social media.
- To deliver activations in non-conventional touch points for driving recruitment and re-recruitment and help improve category penetration.
- To act as a repository of shopper and consumer insights through consumer immersions.
- To work closely with Customer Marketing to develop, implement, monitor and measure perfect store – to ensure that the success looks the same across outlets.
- To analyse brand performance and build marketing programmes for brands/SKUs market-wise and work closely with Customer Marketing and sales teams to help deliver volume metrics.
- To monitor brand’s progress pre, during and post activations and make recommendations for improvements/changes in plans for better effectiveness.
- To work closely with events team to achieve key event metrics.
- To work closely with research team to build strong understanding of consumers and emerging trends. Search for insights into consumer needs and wants and share learnings from other markets for building innovation funnel for the category.
- To work closely with research and revert with findings to arrive at problem definition and probable solutions.
- To execute new brand launches in alignment with Marketing & Sales HODs.
- To develop briefs for media, creative and social media teams to deliver brand metrics like Top-of-Mind recall, engagement, etc.
- To build channel-wise insights/learnings for building into planning & execution by working closely with Channel Managers.
Qualifications & Experience: –
- Bachelor’s Degree in Marketing, Business Administration, or related field.
- At least 3- 5 years of Marketing experience ideally from FMCG sector. Prior experience of Brand or Category Management would be preferred. Proven experience in brand management, product promotion, and marketing campaign execution.
- Strong understanding of FMCG market dynamics and consumer behavior.
- Proficiency in marketing analytics and digital marketing tools.
Method of Application
Should you closely fit the above requirements and are interested in this position, kindly send your CV to: jobs@gozambiajobs.co.zm or send to jobs@ksm.co.zm by/before 20th March 2026 clearly stating in the e-mail subject line the POSITION you are applying for or Visit our websites: http://www.ksm.co.zm / www.gozambiajobs.co.zm or Download our Recruitment App from Google Play store search for: RECRUITER KSM.
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