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MARKETING OFFICER
- Post Date:July 5, 2024
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Job Description
The MARKETING OFFICER will Coordinate all marketing activities and events. To increase the market share through retention of existing customers. Providing a service that exceeds Customer expectations and also provide information about the market and the competition.
Duties and Responsibilities:
- To recommend adverts for approval by the National Sales and Marketing Manager.
- Receives applications and proposals from creative companies and magazines.
- Recommend the type of promotion and media to use by Vehicle sales, parts sales, and service departments.
- Handle all expenses pertaining to functions and retire marketing float.
- To possess product knowledge and disseminate information within the company.
- Monitor that all marketing activities are towards achieving set marketing Objectives.
- Ordering promotion materials and corporate wear, and ensuring all vehicles are branded and our service areas reflect the corporate brand.
- Networking with Competitors
- To co-ordinate all marketing activities
- To co-ordinate all outdoor events
- Co-ordinate press, electronic, and outdoor advertisements for the company.
- New product launches.
- Monitor, propose, and update content of company presence on social media.
- Product & Service promotions.
- Drawing up marketing calendar i.e. marketing plan and budget
- Sponsorships of Events
- Corporate Branding
- Showroom Maintenance
- Marketing intelligence to include the external environment PESTL as well as our customers, the market, and the competition
- Ensuring that the competitors’ monthly report is up to date
- To ensure function costs do not exceed budget
- To ensure that all marketing costs are in line with the marketing calendar
- Reviewing monthly marketing expenses
- Create and update customer list (database) in different categories for communication
- Any other duties that may be required from time to time
KEY COMPETENCIES
Analytical skills
Decision making
Scope of impact
Market responsiveness
Multicultural skills
Education & Experience
Grade 12 certificate with 5 O’ level credits
Bachelor in Marketing/Business Management or related
Knowledge and experience of Marketing
- Product Knowledge
- Negotiations Skills
- Ability to build good Customer Relationships
- Ability to fit as a member of the Team
- Strong communication skills
Must have a valid manual transmission vehicle driving license
EXPERIENCE
NB: This is an entry level position
Any experience in this field will be an added advantage.